Discover the world of beer with Beerologist Allen Winn Sneath. You can even ask your own questions online.

Canadian brewers describe their production volume in hectolitres. How much is a hectolitre?

- Jasmin Green

One hectolitre is the equivalent of 100 litres, about 22 imperial gallons or 26.4 U.S. gallons. In Canadian consumer terms one hectolitre equals one dozen 24 packs of standard 351 mL bottles.

- The Beerologist

Allen knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable campaigns. He was a founding partner in the Algonquin Brewing Company, one of the country's first generation microbreweries. Allen is the author of Brewed In Canada, the only book documenting Canada's colourful 350-year-old brewing industry. The work was awarded the Quill & Tankard Trophy by the North American Guild of Beer Writers. Allen is available for informal and entertaining speaking engagements. You can contact him direct via email at ad-vantage@rogers.com.